ABOUT CHER AND ASSOCIATES: EMPOWERING YOUR GROWTH

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Welcome to Cher & Associates, a premier strategic consulting and coaching firm dedicated to transforming people, businesses, and communities. Founded by Cherry C. Sorzano, MBA, MHA, a Strategist, Certified Business & Mindset Coach, Real Estate Professional, Speaker, and Organizational Leader. Cher & Associates exists to help individuals and organizations soar beyond limits and operate at their highest potential.

At Cher & Associates, we believe success begins with mindset, structure, and intentional action. Our mission is to empower entrepreneurs, executives, creatives, and emerging leaders through strategic guidance, professional development, and transformational coaching experiences designed to produce meaningful, measurable, and sustainable results. Every service we provide is grounded in the belief that when people shift how they think, they elevate how they live, work, and lead.

With a unique blend of expertise across business strategy, mindset transformation, leadership development, real estate, brand building, and organizational performance, Cher & Associates stands apart in its ability to help clients strengthen their vision, increase clarity, build confidence, and establish systems that support long-term success. We take a holistic approach—integrating mindset, strategy, and execution—so clients gain not only tools, but lasting change.

Our offerings include one-on-one coaching, executive strategy sessions, mindset transformation programs, business intensives, workshops, real estate education, digital products, and organizational consulting. Whether you are restructuring your business, navigating a transition, building a brand, advancing your leadership, or simply ready to elevate your life, our programs meet you at your level and escort you to your next.

We serve clients across multiple industries—including entrepreneurship, real estate, entertainment, nonprofit leadership, professional services, and personal development. Our proven coaching frameworks help clients refine goals, overcome mental barriers, strengthen discipline, increase revenue, and operate with clarity and confidence. Thousands have been inspired by Cherry’s signature message, “Why fly when you can soar?”, a mantra reminding individuals that they were created for greatness and that elevation is always possible with the right mindset and strategy.

Cher & Associates is also committed to empowering communities and emerging talent through public speaking engagements, corporate trainings, youth and adult workshops, and transformational events. Topics include goal-setting, communication, confidence building, emotional intelligence, customer experience, conflict resolution, leadership, mindset mastery, and real estate wealth-building.

With more than a decade of experience across executive leadership, project management, organizational operations, coaching, and strategic planning, Cherry Sorzano brings a rare level of insight, professionalism, and authenticity to every client interaction. Her career spans hospitals, universities, nonprofits, entertainment, and small business development—giving her a versatile lens and a deep understanding of how people and systems work together.

At Cher & Associates, we are committed to excellence, integrity, empowerment, and results. Our goal is not simply to motivate you, but to equip you with the mindset, strategy, structure, and accountability required to create lasting success. We invite you to explore our services, experience our programs, and begin your journey to becoming the highest version of yourself—professionally and personally.

Your next level is waiting. Let us help you soar.